The appointment of Jo Hurley as the new head of technical at ASF Audits marks a significant development in the SMSF auditing sector. With a background in superannuation auditing, dating back to the mid-1990s, and a track record of building and transforming organizations, Hurley brings a wealth of experience to the role. Her previous roles include establishing Engage, one of the first independent audit businesses, and working at Deloitte, showcasing her expertise and adaptability in the field.
One of the key aspects of Hurley's appointment is her focus on improving the communication and understanding of the SMSF audit function. She aims to highlight the engaging and valuable stories that emerge from the audit process, which are often overlooked. By sharing these insights, Hurley believes that the industry can better appreciate the importance and impact of SMSF audits.
Her educational background, including a Bachelor of Commerce and a chartered accountant designation, further reinforces her credibility and expertise. Additionally, her current pursuit of a Master of Cyber Security at Griffith University demonstrates a forward-thinking approach, which will undoubtedly be beneficial in the evolving landscape of superannuation.
The industry has taken notice of this appointment, with ASF Audits' chief marketing officer, Ben Atkins, describing it as a 'genuinely rare appointment'. The collaboration between Hurley and ASF Audits is expected to drive innovation in technology and education, ultimately benefiting clients and the industry as a whole. As Hurley takes on this new role, the SMSF auditing sector can anticipate a fresh perspective and a renewed emphasis on transparency and communication.